http://lauraycasas.com Laura Ycasas Wed, 02 Nov 2011 01:34:09 +0000 http://lauraycasas.com en http://lauraycasas.com/CHANGING-IDENTITIES http://lauraycasas.com/following/lauraycasas.com/CHANGING-IDENTITIES Wed, 02 Nov 2011 01:34:09 +0000 Laura Ycasas 2240108 <img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_2_o.jpg" data-mid="11619456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_3_o.jpg" data-mid="11619461" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_4_o.jpg" data-mid="11619465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_5_o.jpg" data-mid="11619468" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_6.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_6_o.jpg" data-mid="11619472" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240108/logo_7.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240108/logo_7_o.jpg" data-mid="11619483" border="0" align="left"/> OBJECTIVE To create and change the identity of an existing brand. To update their look as well as generate a concept that goes with the identity created. SOLUTION There are multiple identities featured in this section. Ones that deal with different genres of brands, such as sports, restaurants, and clothing. Each identity mark was created to enhance each brands personality as well as update their look and feel. An identity mark is one that consumers and audience will take away from that brand, which is important. OBJECTIVE To create and change the identity of an existing brand. To update their look as well as generate a concept that goes with the identity created. ... http://lauraycasas.com/AIM-THAT-AERO http://lauraycasas.com/following/lauraycasas.com/AIM-THAT-AERO Wed, 02 Nov 2011 01:33:17 +0000 Laura Ycasas 2240104 <img src="http://payload.cargocollective.com/1/5/163520/2240104/aero_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/aero_2_o.jpg" data-mid="11424175" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/aero_4.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload.cargocollective.com/1/5/163520/2240104/aero_4_o.jpg" data-mid="11424199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/aero_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/aero_5_o.jpg" data-mid="11424195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/aero_6.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/aero_6_o.jpg" data-mid="11424205" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/prep_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/prep_2_o.jpg" data-mid="11424242" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/naked_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/naked_1_o.jpg" data-mid="11424285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/roots_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/roots_1_o.jpg" data-mid="11424273" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240104/space_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240104/space_1_o.jpg" data-mid="11424289" border="0" align="left"/> OBJECTIVE To create a new store; Aero, that’s under Target. To develop a system for house of brands and a brand of house that reflections the concept created for Aero. This was a group project containing four members known as Team Spork. SOLUTION Aero is a high end store that caters to those who not only wants quality things, but also wants environ- mentally friendly products. Deliverables include a number of new identities that were created for the house of brands, and brand of house for Aero. As well as providing a number of scews for each house of brand or brand of house. OBJECTIVE To create a new store; Aero, that’s under Target. To develop a system for house of brands and a brand of house that reflections the concept created... http://lauraycasas.com/ICY-LIFESTYLE http://lauraycasas.com/following/lauraycasas.com/ICY-LIFESTYLE Wed, 02 Nov 2011 01:31:23 +0000 Laura Ycasas 2240102 <img src="http://payload.cargocollective.com/1/5/163520/2240102/snow_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240102/snow_2_o.jpg" data-mid="11424120" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240102/snow_98.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240102/snow_98_o.jpg" data-mid="11995483" border="0" align="left"/>{image 8<img src="http://payload.cargocollective.com/1/5/163520/2240102/snow_97.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240102/snow_97_o.jpg" data-mid="11995489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240102/snow_96.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240102/snow_96_o.jpg" data-mid="11995496" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240102/snow_95.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240102/snow_95_o.jpg" data-mid="11995508" border="0" align="left"/> OBJECTIVE To design a line of package design that features products that a brand doesn’t normally produce. To display the company's personality through the packaging that's developed. SOLUTION To display the company's personality through packaging, images of moments of snow boarder's lifestyle is featured on the package. This not only displays what a snowboarder is capable of, but also shows what risk they take to achieve that memorable moment. The products chosen for the line of package design are products that snow boarders would take with them on the road. The products are not only durable, but also elevate the brand's reputation. OBJECTIVE To design a line of package design that features products that a brand doesn’t normally produce. To display the company's personality through the... http://lauraycasas.com/GEAR-UP http://lauraycasas.com/following/lauraycasas.com/GEAR-UP Wed, 02 Nov 2011 01:30:11 +0000 Laura Ycasas 2240101 <img src="http://payload.cargocollective.com/1/5/163520/2240101/gear_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240101/gear_2_o.jpg" data-mid="11424056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240101/gear_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240101/gear_3_o.jpg" data-mid="11424066" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240101/gear_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240101/gear_4_o.jpg" data-mid="11424072" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240101/gear_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240101/gear_5_o.jpg" data-mid="11424082" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240101/gear_6.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240101/gear_6_o.jpg" data-mid="11424096" border="0" align="left"/> OBJECTIVE To design an identity system for a brand whose logo isn’t up to par to its reputation in the products it produces. To recreate the brands personality and expand it to a new genre of products. Deliverables include a visual standards guide that includes rules for the new identity system. SOLUTION Taking L.A. Gear to the next level by expanding their brand to the outdoors. The identity created doesn’t only represent the mountains, but also represents each level of the outdoors. From activities done on ground level, water sports, to climbing mountains. Also taking L.A. Gear out of L.A. gives them a broader audience and products. OBJECTIVE To design an identity system for a brand whose logo isn’t up to par to its reputation in the products it produces. To recreate the brands personality... http://lauraycasas.com/NOT-FEELING-GREAT http://lauraycasas.com/following/lauraycasas.com/NOT-FEELING-GREAT Wed, 02 Nov 2011 01:28:50 +0000 Laura Ycasas 2240098 <img src="http://payload.cargocollective.com/1/5/163520/2240098/boron_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/boron_1_o.jpg" data-mid="12192268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240098/boron_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/boron_2_o.jpg" data-mid="12192280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240098/med_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/med_4_o.jpg" data-mid="11423953" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240098/med_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/med_1_o.jpg" data-mid="11423931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240098/med_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/med_5_o.jpg" data-mid="11423959" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240098/med_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240098/med_2_o.jpg" data-mid="11423949" border="0" align="left"/> OBJECTIVE To design a line of pharmaceuticals for a company that caters to a specific illness. To make the line of pharmaceuticals appealing to the consumer as well make it easier for the consumer to find the product. SOLUTION By designing packaging that comforts the consumer by displaying thoughts that may occur while having a cold. Having a speech bubble as the main focus catches the consumer’s attention as well as helps them identify what the medicine will cure. It not only comforts the consumer, but also gives them a little laugh knowing that they're not the only ones who feel that way while their sick. OBJECTIVE To design a line of pharmaceuticals for a company that caters to a specific illness. To make the line of pharmaceuticals appealing to the consumer as... http://lauraycasas.com/EYE-BLINKED http://lauraycasas.com/following/lauraycasas.com/EYE-BLINKED Wed, 02 Nov 2011 01:27:43 +0000 Laura Ycasas 2240084 <img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_1_o.jpg" data-mid="11423849" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_2_o.jpg" data-mid="11423864" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_3_o.jpg" data-mid="11423872" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_4_o.jpg" data-mid="11423881" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_5_o.jpg" data-mid="11423894" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240084/eye_6.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240084/eye_6_o.jpg" data-mid="11423898" border="0" align="left"/> OBJECTIVE To chose a paperline from Neenah Paper and create a paper pro- motion that derives from the paperline’s name. To deliver a book that displays the paperline’s paper choices as well as display the paper promotion concept. To also expand to a website, poster, and mailer that reflects the paperline chosen. SOLUTION Paperline chosen: Environment. By researching the definition of environ- ment, the concept of taking our five senses and applying it to our surroundings affects us was developed. The sense of sight is one of the precious senses that many people have lost. OBJECTIVE To chose a paperline from Neenah Paper and create a paper pro- motion that derives from the paperline’s name. To deliver a book that displays the... http://lauraycasas.com/NATURAL-HUE http://lauraycasas.com/following/lauraycasas.com/NATURAL-HUE Wed, 02 Nov 2011 01:19:32 +0000 Laura Ycasas 2240077 <img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_3_o.jpg" data-mid="11423725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_1_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_1_1_o.jpg" data-mid="12192169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_4_o.jpg" data-mid="11423727" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_5_o.jpg" data-mid="11423753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_2_o.jpg" data-mid="12192202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240077/paint_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240077/paint_1_o.jpg" data-mid="11423646" border="0" align="left"/> OBJECTIVE To create and design a convention that benefits the future of our planet. Deliverables include a book that discuses the benefits of the chosen subject matter, a poster of convention events, and a mailer. SOLUTION Subject chosen, organic paint, it’s benefits and the dangers of regular household paints used in most homes. To break down both organic paint and regular household paint to show the audience it’s benefits as well as to convince the audience to buy organic paint. By taking a scientific route it insures the audience that organic paint is better than regular household paint. Also by incorporating organic elements with scientific ones, it doesn't make the convention sterile. OBJECTIVE To create and design a convention that benefits the future of our planet. Deliverables include a book that discuses the benefits of the chosen subject... http://lauraycasas.com/TREES-MATTER http://lauraycasas.com/following/lauraycasas.com/TREES-MATTER Wed, 02 Nov 2011 01:09:26 +0000 Laura Ycasas 2240054 <img src="http://payload.cargocollective.com/1/5/163520/2240054/tree_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240054/tree_1_o.jpg" data-mid="11423539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240054/urban_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240054/urban_1_o.jpg" data-mid="12192110" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240054/tree_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240054/tree_3_o.jpg" data-mid="11423589" border="0" align="left"/> OBJECTIVE To design a banner for The Urban Forest Project for San Francisco. The poster must reference back to a tree and how it affects our environment. SOLUTION To bring awareness of how important trees are for the next generation, a image of children holding balloons that form a tree was created. This image displays that celebrating what trees provide us can affect the next generation to pass that message on. OBJECTIVE To design a banner for The Urban Forest Project for San Francisco. The poster must reference back to a tree and how it affects our environment. SOLUTION... http://lauraycasas.com/SWEET-BLISS http://lauraycasas.com/following/lauraycasas.com/SWEET-BLISS Wed, 02 Nov 2011 00:49:45 +0000 Laura Ycasas 2240016 <img src="http://payload.cargocollective.com/1/5/163520/2240016/sweet3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/sweet3_o.jpg" data-mid="11212180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/sweet2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/sweet2_o.jpg" data-mid="11212169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/bliss_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/bliss_1_o.jpg" data-mid="12191867" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/sweet4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/sweet4_o.jpg" data-mid="11212206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/sweet5.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/sweet5_o.jpg" data-mid="11212250" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/bliss_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/bliss_2_o.jpg" data-mid="12191927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/163520/2240016/bliss_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/5/163520/2240016/bliss_3_o.jpg" data-mid="12191942" border="0" align="left"/> OBJECTIVE To choose a brand whose identity isn’t up to par with it’s product(s) or service. To create a new identity that not only matches what the brand produces, but also matches it’s personality and what it stands for. Deliverables include a visual standards guide, three physical appli- cations, stationery system, and a website. SOLUTION To achieve the emotion one gets when entering Sweet Factory stores a character was created to represent their brand. Keeping their current colors gives consumers a sense of familiarity and nostalgic feeling. Introducing new graphics gives takes Sweet Factory to the level of sophistication that they’ve achieved. OBJECTIVE To choose a brand whose identity isn’t up to par with it’s product(s) or service. To create a new identity that not only matches what the brand...